Graphic Designer
This rebrand explored a softer, more emotional vision of the Winter Olympics—shifting focus from competition to human connection. Inspired by the mountains that hosted the Games, the final logo balanced simplicity with movement. A gentle palette of pink, yellow, and pale blue conveyed warmth, peace, and inclusivity across all applications, creating a cohesive and contemporary identity. The project highlighted how color and tone could redefine perception and emotion in branding.
Logo (Large, small)
By reducing the mountains into clean geometric strokes, the logo remains flexible and timeless—capable of adapting across scales and applications. While minimal in form, its layered structure suggests depth, warmth, and approachability, aligning with the rebrand’s shift toward a more human, emotionally resonant Olympic experience.
Logo Motion
Posters