OCMARebranding, Brand IdentityThe Orange County Museum of Art (OCMA) in Costa Mesa, California, is rebranded to emphasize openness and accessibility. The new logo draws from the building’s square architecture and fluid exhibition spaces, while the warm color palette reflects Orange County’s coastline and the museum’s inviting atmosphere. Applying a consistent grid system across posters and materials ensures visual cohesion, showing how a museum’s identity can extend beyond its logo into a unified, immersive experience.LOGOThe logo was inspired by the square shape of the building and the smooth flow of the exhibition spaces. It shows both structure and movement, just like the museum itself. The colors came from Orange County’s waves, warm temperature, and the soft tones inside the museum. I make the design feel warm, bright, and inviting. I used the same grid system from one of my posters to keep the colors and shapes in this calendar poster consistent and connected.
Website Vide