Suemin.work

GRAPHIC DESIGNER

The Orange County Museum of Art (OCMA) is a contemporary art museum located in Costa Mesa, California. This rebranding highlights its openness and accessibility. I designed a new logo inspired by the building’s square architecture and the fluidity of its exhibition spaces. The color palette reflects the warmth of Orange County’s coastline and the museum’s inviting interior, applied consistently across posters, calendars, and exhibition materials to create a cohesive identity. By extending the same grid system to all branding elements, I ensured visual consistency throughout. This project demonstrates how a museum’s identity can extend beyond its logo to create a unified and immersive experience.

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An Unifinished Story

In this book, I explored the stories of Korean comfort women through a quiet, restrained visual language that balanced emotional weight with clarity and respect. Rather than relying on shock or dramatization, I focused on silence and resilience the tension between what was lost and what endured. Aimed at younger generations unfamiliar with this painful history, my goal was to foster empathy and remembrance through subtle storytelling. Using minimal compositions and careful pacing, I mirrored the survivors’ quiet strength and the erasure of their voices in mainstream narratives. Through minimalism, I demonstrated how visual restraint could deepen emotional resonance and reflected a commitment to empathy and dignity in honoring these women’s stories

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Architectural Essence

In this publication, I explored the intersection of architecture, photography, and spatial design through a minimal, structured approach. By curating works from six photographers, I presented architectural photography as art—focusing on form, light, and space. Emphasizing visual balance and calm rhythm, the design reflected how simplicity can capture the essence of human design and achieve spatial clarity.
Through this process, I learned to create unity among diverse styles and guide viewers through thoughtful composition and pacing.

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Milano Winter Olympic

Rebranding the Milano 2026 Olympics allowed me to explore new graphic voices and understand the importance of research, editing, and content structure. Inspired by mountain landscapes, I designed a simple logo that captures both the natural environment and the Olympic spirit. Using a soft palette of pink, yellow, and pale blue instead of bold traditional colors, I aimed to evoke warmth, peace, and human connection.
Through this process, I discovered how color and tone can reshape meaning and influence how viewers experience a brand.

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Other Future

By capturing and collaging selected screenshots from the film, I explored how narrative moments can be reinterpreted through composition and visual rhythm. Choosing just a few frames at a time pushed me to focus on color, framing, and emotional tone, transforming cinematic scenes into a new graphic language. Through this process, I learned how subtle choices in layering and contrast can shift meaning and create a more intentional visual expression.

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Hanbok: A Living Form

Through the theme of transition, I explored how Hanbok has evolved from its early origins to its modern reinterpretations. This book traces the garment’s changing forms, functions, and cultural meanings—from foundational structure and symbolism to contemporary revival and global influence.
By studying Hanbok across time, I learned how tradition continues to shift and adapt, revealing identity as something shaped by both history and transformation.

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